Soulscapes
Client: Confidential Hospitality Company
Studio: Pitch for Arcaidis
Location: Gujarat, India
Concept:
The project was to design an experiential wayfinding and EGD (Environmental Graphic Design) proposal for a rainforest resort in Gujarat. The aim was to integrate natural aesthetics with cultural storytelling by creating immersive zones inspired by Gujarat's flora, fauna, and heritage.
My Role:
I led the research, concept development, and visual ideation for both wayfinding
and EGD themes. My work involved creating thematic narratives, identifying suitable materials, and developing detailed visual proposals for each zone.
Process:
I began with contextual research on Gujarat’s biodiversity and cultural richness.
From there, I developed the concept—Soulscapes, a sensory experience-based wayfinding strategy where each idea was supported by visual references, local art, textures, and environmental cues to enhance the user journey through storytelling.
