Concept and Brief:
The goal was to design a bold, concept-driven workspace that reflects

the company's strength and expertise in the construction industry.

The space needed to be functional, engaging, and infused with powerful visual elements, including graphics, installations, and an intuitive wayfinding system.

My Role:
As the Environmental Graphic Designer, I led concept ideation, mood board development, and vector graphic creation. Working with a multidisciplinary team,

I helped translate the brand's rugged, industrial identity into impactful, minimalistic visuals, integrating construction-inspired props and textures. I also developed

a cohesive wayfinding system aligned with the workspace’s bold design.

Process:
Starting with research on the brand and industry, I established a “Raw Power” theme, using mood boards to guide textures, colors, and layout choices. I created vector graphics that combined functionality with construction-inspired aesthetics, seamlessly blending them into the space to enhance the brand’s presence

and create an immersive environment for employees.