Concept and Brief:
The project was designed for a finance technology workspace to reflect the energetic, innovative spirit of its Gen-Z workforce. The goal was to create a vibrant, welcoming environment through a minimalistic yet playful visual identity. Inspired by pop art
and bold color blocking, the concept sought to balance professional aesthetics with a youthful, energetic vibe that resonates with the company’s culture.

My Role:
In this project, I led the design process, taking charge of concept ideation, mood board creation, and vector graphic development. I worked to align the workspace's visual identity with the dynamic personality of the team, incorporating unique, radiant elements that emphasize creativity and liveliness.

Process:
The process began with extensive concept development and mood board exploration, focusing on bold, quirky themes suited to a youthful audience.

I then created a cohesive set of vector graphics in a pop-art style, prioritizing color blocking and strong contrasts to ensure an impactful brand presence.
The final visuals unified the space, enhancing the environment’s energy and appeal.