Digital Immersive experiences
Similar ideas crafted into unique experiences
through the power of story telling
Immersive experiences are the way to go for a perfect blend between art and technology. It is crafted through the seamless integration of digital systems with 3D physical spaces.
2 electric cigarette brands - Ploom and Glo, in Italy, created sensorial experiences for Milan Design Week 2025, through motion sensors and touch sensitive digital displays, instilling a feeling of surreal freedom and joy.
Here's how similar ideas can be executed differently through story-telling concepts and spatial experience.
Ploom's Brand positioning - High quality tech meets personalized and sensorial experience, giving people the freedom of choice.
Their exhibit takes an all digital experience through motion sensor floors allowing users to carve their own path through the space. The use of colorful molecules in motion provides a unique simulation mimicking the user-experience of the product.
Glo's Brand positioning - Creating a fluid connection between tradition and modernity, giving people a sense of calm.
Their exhibit was designed in a vintage Italian building, taking a colour pop, contextually immersive experience, reflecting the feeling of positivity and joy through fluid forms and art. Their touch sensitive walls gave users the sense of control
and fluidity and the context was a perfect balance between the past and the future.
