Product
Package
Design
Selection of product packaging design projects, strategically connecting brand visual language, concept ideation and story telling.
05 Projects
01 | Lemon Soda
Location: Remote
Concept:
The packaging for Lemon soda embraces the fun and youthful positioning of the brand capturing the classy Italian aesthetic celebrating all things yellow and round.
My role:
I led the development of the packaging concept, ensuring it aligns with the brand legacy and brings across an energetic vibe.
Process:
The design process began with researching the brand positioning and creating
a flexible system that can be used across different formats.
Link to Behance
02 | Novavii | Thesis
Client: Novavii, Chennai, India
Location: Domus Academy, Milan, Regents University (Remote)
Concept:
The packaging for Novavii embraces inclusivity and cultural identity,
celebrating the diversity of Indian skin tones through a visually immersive experience. The design integrates personalized symbols representing individual skin shades, drawing from traditional Indian motifs and floral patterns. These elements work together to create packaging that is both meaningful and aesthetically striking.
My role:
I led the development of the packaging concept, ensuring it aligned with Novavii’s mission of inclusivity and self-expression. The design approach focused
on hyper-personalization, integrating a unique pattern system that allows users
to identify with their skin tone and undertone while staying true to the brand’s clean and modern aesthetic.
Process:
The design process began with research into Indian skin tones and cultural symbolism, forming the foundation for Novavii’s visual language. Each package became a canvas for self-expression, integrating personalized patterns inspired
by the Blooming Aura identity system.
Key elements included:
Skin-tone symbols & floral patterns: Custom illustrations blending natural motifs with geometric forms.
Block-printed and digital adaptations: A handcrafted essence with a modern appeal.
Culturally inspired naming: English adjectives combined with Indian color-related words.
The final design fosters a deep emotional connection, celebrating diversity, heritage, and individuality.
Recycled cardboard with single ink print for outer covers.
Link to Behance
03 | EcoSheros
Location: Kerala, India
Concept:
EcoSheros is a women-led, home-grown coconut oil brand from Kerala, India, focusing on natural, locally-sourced products. The brand takes pride in its sustainable practices, sourcing raw materials from the local farms of Mallapur, Kerala, and empowering a workforce comprised entirely of women.
My role:
I led the packaging design, creating a visual identity that celebrates EcoSheros' commitment to nature, locality, and women’s empowerment. The design reflects
the brand’s authentic connection to Kerala’s rich agricultural heritage, using earthy tones and organic elements to evoke a sense of purity and tradition, aligning with EcoSheros' values and story.
Process:
The packaging design process began by illustrating natural ingredients to emphasize quality and transparency, grounding the product in authenticity. Next, the brand mascot—a Kerala woman—was introduced, adding a personal, culturally resonant element to embody the brand’s values. Regional art motifs inspired by Kerala’s heritage were then incorporated to enhance the design’s distinctiveness.
Finally, these elements were harmoniously combined: the ingredients, the Kerala woman, and purposeful patterns that reflect the brand’s purpose, resulting
in a cohesive and storytelling design that captures the essence of the product.
Ideation began from showcasing minimalistic illustrations of ingredients to creating a brand mascot.
Link to Behance
04 | Power Palette
Client: Pupa Milano
Location: Domus Academy, Milan
Concept:
Pupa is artistic and impactful, with a strong affinity towards feminine power.
They are creative and bold. Power Palette aims to motivate women to find strength within themselves and among their femme community. The aim was to redefine make-up as an art form by selecting female artists for the capsule collection
for the Spring-Summer and Fall-Winter launch.
My role and process:
In this packaging design project, my role focused on curating a fresh, bold aesthetic that resonates with Gen Z. I began by selecting artists whose work embodied
a creative and vibrant presence, ensuring the visuals would appeal to a youthful, trend-aware audience. I then carefully chose inspiration artworks, drawing from dynamic and expressive styles, and abstracted these elements into custom packaging illustrations. This approach allowed us to translate bold artistic influences into unique, eye-catching packaging that maintains a cohesive brand identity
while engaging a modern demographic.
Inspirations: Coco Davez (Top), Bianca. B (Bottom)
ENVISIONED FOR SPRING SUMMER
Final ideation that best reflects the artists' soul
ENVISIONED FOR FALL WINTER
Trial process taking inspirations from different art works
Final ideation that best reflects the artists' soul
Link to Behance
05 | 5GC
Client: 5th Generation Coffee
Location: Bangalore, India
Concept:
The brand's design concept builds on a pre-existing grid pattern that visually narrates the journey from plant to coffee powder, using line-based illustrations.
The aim was to expand this visual language to represent additional raw ingredients, adapting it to different product lines, including coffee, chocolate,
and skincare, to maintain consistency and storytelling.
My role and process:
I selected a soft, pastel color palette to create a premium feel, with each color symbolizing a different raw material or flavor. This choice not only adds sophistication
but also enhances product differentiation. I incorporated these colors within the grid format, aligning with the brand's original aesthetic while elevating it to suit a broader product range.
Original brand pattern shared as inspiration
Flavored coffee powder - premium collection
Flavored chocolate bars - folded cardboard covers
Flavored chocolate barks - zip-lock pouches