Brand
Logo
Design

This selection showcases a series

of visual identity marks created for start-up brands as part of my freelance graphic design work.

While a brand identity is not just

a Logo, but it all starts from there!

Each logo design reflects a deep understanding of the brand's purpose, ensuring that every element from color selection to typography aligns with the brand's essence.

Step 01

I begin with an in-depth exploration

of the brand’s soul— its mission, vision, purpose, values, and tone of voice—laying a strong foundation for the logo.

Step 02

I then gather a collection of best-case studies within the same market to create a visual aesthetic mood board that informs the overall look and feel.

Step 03

Following this, I move on to sketching multiple logo versions, experimenting

with various shapes, forms, and compositions.

Step 04

Once I refine the best concepts,
I develop a digital black-and-white version of the logo to focus on its structure and clarity.

Step 05

The final step involves adding color

and ensuring the logo is adaptable across different applications, ensuring its versatility in digital and print formats.

Step 06

The entire identity is brought to life through the creation of mock-ups

and branded merchandize, with a quick visual guideline system document.

Click on the logos below to view the unique visual identity that effectively represents each brand's core values and resonates with their target audience.