“Voci Di Bambini” is a communication campaign designed for the Milano Cambia Aria department of the Comune di Milano. Milan, known for its greenery and vibrant public spaces is now facing severe air pollution. This campaign aims to raise awareness and promote clean air initiatives by leveraging the voices of Milan’s children. Through various touch-points, such as digital advertisement boards, public transport, radio, and commercial outlets, children will share messages about air quality and green behaviors.
The campaign includes a gamified immersive experience, collectible cards, and instruction booklets to encourage and nudge the community to positively converse about air pollution and climate change and bring about conscious actions towards
a cleaner Milano. The campaign idea strives on the usage of gestures and the voices of children, to educate and inspire people to adopt environmentally friendly practices and contribute to a healthier Milan.